A MONTH TODAY MY FIRST VIDEO POWER DAY
I’ve run my business for 14 years during which time I’ve also worked in and out of television, directing and producing; between the years of 1995 and 2019. Yet this is the first time I’ve done a video training day.
When the pandemic came, filming largely went out of the window when it comes to big gigs. However, for ‘little’ gigs the door to filming potential was opened and video/reels/lives became new buzz words.
The truth is we don’t have to rely on tv these days. We can make our own tv series, our own video messages, even our own films – we don’t have to wait for opportunities that may never come.
Why work with me and my team? The answer is above. I know how to make videos as a director and I can pick and choose the best teams in the land depending on the purpose of the video – and that is the key.
Here are some of the programmes I’ve worked on over the years both when I was working in tv full-time and when I became self-employed:
- West Eye View
- The West This Week
- Bargain Hunters
- Barely Serious
- Out of Order
- Dispatches
- The One Show
- Flog It!
- Wales This Week
- X-Ray
I’ve also made films for Teachers’ TV and for Social Care TV. In 2013 I won, with colleagues, The Best Regional TV Feature for a programme made for ITV Wales in the British Asian Media Awards. This was a documentary called ‘Returning to Tonfanau’, all about people who had been expelled from Uganda 40 years before.
West Eye View was a fantastic series to work on and as a team won many, many awards, often our programmes were then taken, by others, to create a national story. Some of those programmes led to changes in the law and made a huge difference to the lives of some individuals. These were just three:
*Bus Wars – when bus companies were fighting each other for dominance.
*A Very Fortunate Man – named a serious sex offender where a rape case against him was dropped. (This won a mental health award)
*Bristol Royal Infirmary Baby Heart Scandal – there were various programmes around this, and it led to changes in the law and more accountability around consultants.
What is the PR Power day about video?
*Who is it for? Anyone who wants to use video for their business. Whether you have not even started yet, or started and want to improve, this is the day for you.
*Who is working with me? A friend and colleague from my TV days, professional freelance camera operator, Giles Edwards.
Giles has worked on many TV shows that you’ll instantly recognise: Flog it! Homes Under the Hammer, Bargain Hunt, Goggle Box. Antiques Roadshow – amongst many. The skills and experience he will bring to the day will be priceless.
*What will you learn on the day?
- Gain more confidence with the camera
- Develop your messaging and visibility
- Record a number of videos
- Record one broadcast quality video message which you can use.
*How many people can attend? Only ten people, to ensure everyone benefits from the experience.
Why video?
- Video helps to give you a more memorable human connection with your viewers.
- Helps boost conversions and sales
- Google SEO loves videos
- 90% of consumers watch videos on their mobiles
- Video encourages social sharing
If you want to make bigger impact by use of video for your business, then here is the link to my next PR power day on 6th July 2022: