The Hard Yards first came to mind during my 10th anniversary of my business back in 2018 when I realised that it might help someone, somewhere to understand how I’d built up my little micro business, coming from a background with zero knowledge or even desire to run my own company.
After that realisation, it’s taken five long years for me to turn that idea into a reality. Even choosing a title for the book was a saga in itself.
My original idea for a title felt original but I’m afraid it was not! It was in fact very common, several other people had used that title so there was nothing new about it. Ironically it was a journalist who came up with the idea.