Freedom Day. Really?!

Dubbed by the media Freedom Day, July 19th was  a day many of us having been looking forward to.

It is very common for the media to find ‘names’ or ‘labels’ for key moments in our lives. And for us to make good use of PR, it’s useful to know what the media will be talking about, so we can then use it as a ‘hook’ or even, an ‘excuse’ to talk about a relevant topic.

Sometimes, for a business, the link to the topic is obvious, at others, you may have to think out of the box to make it fit, and obviously, on some occasions, there is absolutely no fit at all.

There are a huge range of special days that we, as business owners can link to, and express our own experiences or opinions about that subject.

Back in January, there was even a National Hugging Day, which arrived at quite a contentious time, considering we weren’t supposed to be hugging each other. However, it meant people could all write about how much we missed hugging family and friends.

There are many ‘made-up’ awareness days and weeks like ‘hugging’ day, or ‘coffee day’ or ‘ice-cream day’ that we use all the time. The idea for these starts somewhere – some catch on and others don’t.

A very special day in the past was ‘Super Saturday’, a name given to August 4th 2012. Team GB’s most successful date at the Olympics in more than a century, the day culminating in three gold medals at the Olympic Stadium.

The day was perfectly named, as on that one day, Team GB won 12 gold medals.

During this year, I have written blogs around ‘special days’ which sometimes don’t naturally seem to link to my business, but in fact, they don’t always have to. Writing about subjects that excite or interest you is important, because you are showing some of your personality to your clients and followers.

Here are some examples of how I’ve used ‘special days’ to explore an idea which might give you some ways into writing your own blogs…

  1. In this blog, point 9 talks about where blogging is a good way to be found by local media.
  1. Shakespeare Day may not be something you think relevant to you and your business.  But, if you write blogs, you may be amazed at how many phrases in modern language were originated by him. Or you might want to write about the day because you love words, or his plays or poetry.
  1. For April Fool’s Day, I wrote a blog about how I made mistakes… how I was an April Fool in my business.
  1. You may think that Valentine’s Day isn’t necessarily a day that links easily to business, however, if you write about things you love about your business or the industry you work in, it can work. As well as writing about loving Media, I used the month of February as a ‘love’ theme to write about: ‘I love people’; ‘I love planning’ and ‘I love community.’

If there is an awareness month and it is something that resonates with you, then a series of themed blogs work well.

Special Days for 2022

Here are three events that will be taking place next year:

*Looking ahead to next year, there will probably be one around the Platinum Jubilee.

Next year there will be year-long Platinum Jubilee celebrations throughout the UK, the Commonwealth and around the world to celebrate The Queen’s 70-year reign.

There will be an extended bank holiday from Thursday 2nd to Sunday 5th June, which will provide an opportunity for communities to celebrate together.

This is an opportunity for you to write about any personal thoughts on the event; stories about family members who might have been alive at the time of her coronation, and what they remember; if you’ve ever met the Queen, or any other links that come to mind.

*Next year is also the 25th anniversary of Princess Diana’s death.

She died on 31st August 1997, at the age of 36.

All these years after her death, she still has a powerful influence on the monarchy and on society.

A new documentary is being released during summer 2022.

An opportunity to reflect on your memories of the time, how you felt, or you might have opinions about how the two Princes are dealing with family now in her absence…or did you meet her?

*The UEFA Women’s Euro 2022 will take place between July 6th and July 31st 2022.

This will take place in England, with 31 matches with 16 nations competing to be crowned European champions.

Are you a football fan?  Are you a fan of female football? There will probably be comparisons with the men’s tournament this year.

Look ahead, and plan for the special days that are going to occur during 2022. You can check for other awareness days and weeks online, where I’m sure you’ll find something that you can write about for blogs or social media posts.

Next week’s blog is about The Olympics.