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ORDER YOUR 2025 DIARY

Original price was: £50.00.Current price is: £40.00.

This beautiful planner is designed by me, and mirrors diaries which once sat in newsrooms across the land. It’s not so detailed that you have to plan hourly posts but enough space to both plan and flex for those things you cannot predict yet make great stories. There are also reminders to build habits around your own stories.

Working with this planner will help you to plan your own stories, pitch your comments, ideas, stories to the media and keep on top of your social media, blogging with a shedload of ideas thrown in. There is no ‘magic’ to this – consistent story-telling comes down to planning, flexing and preparing to be seen and heard.

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Having great stories is only a part of the BIG STORY when it comes to your PR. You have to tell stories in multiple ways on several platforms and in several places to be a credible business, to be seen and heard enough that you can pick and choose your clients. 

Whether it’s video, animation, stories for social, blogs or coverage in local, regional or national media, working with bloggers, providing guest blogs, being a podcaster, being a podcast guest, being a speaker, your stories need to be told in different ways in different places – again and again and again. 

As with many years, 2025 has some themes that are relevant throughout the year. Here are just four: 

– International Year of Peace and Trust;

– European Year of Digital Citizenship Education (DCE);

– International Year of Quantum Science and

– International Year of Co-Operatives. 

From these you can choose keywords to refer to them when those keywords are relevant to your business, for example technology, citizenship, trust, co-operatives. 

There are many businesses and individuals that can use those words because they are relevant to them. 

The best PR people are journalists, like me.