All of us have been hit in some way by the cost-of-living crisis, the rise in interest rates, food and fuel prices. This of course in turn means that fewer people are able to give money to charity.
Couple this with a pandemic and a couple of years where fund-raising, real world events, could not take place then many charitable organisations are feeling the pinch – many have simply melted away.
In the past when people perhaps have given monthly donations, or cash when approached by charities, now they are having to think twice. And, even when it was easier to give goods, due the pandemic we’ve got out of the habit as so many charities were turning those goods away.
During and since the pandemic, many small charities have had an incredibly tough time, and now with this extra issue of rising costs, many of them have gone to the wall.
Charities also face the extra issue of rising costs to run their businesses, and increased demand by people needing their support. If charities can’t keep on their lighting and heating, how can they run their projects? It is fast becoming a national crisis.
Those charities who supply food to families in need are being significantly affected. People aren’t able to give the amount they have in the past, because they are having to feed themselves or they actually need the charitable support themselves.
Some food charities are already worrying about being able to provide the amount of Christmas food, they normally offer clients. Whilst the amount of food being given to food charities has gone down, the demand for support from food banks has risen.
One charity supplies around 1,000 food packets a week, but the rising costs and drop in donations means that they have had to reduce the number of items in each box from 19 to 17. Charities are having to scale back on what they can do and offer, due to financial restraints.
Fundraising is also being impacted – by some of the reasons above, but also because few of us carry cash. During the pandemic, contactless methods were encouraged and that has continued to be the preferred method of payment for many people. You only need to stand outside a supermarket where a volunteer working for a charity is trying to collect money. Hardly anyone drops anything into their bucket or box! So, receiving donations is becoming increasingly more difficult.
Not only are donations going down, fundraisers also don’t bring in as much as in the past, and grants are becoming harder to find and access.
Even if the charity has savings or reserves, they are not finite.
What can you do to help charities without giving money?
- Follow your favourite charity on social media and share their work and their posts.
- Donate unwanted clothes and goods however read their criteria for this first, so you are not wasting your time.
- Volunteer your time for them.
- Offer your services to support them in a skill they don’t have but one you excel in.
I’m offering a low cost PR planning day for charities, in February 2023. It is a day to help charities understand how to make their charity visible and raise their profile – something which is critical if they want to survive. If you know of a small charity that would benefit from the workshop, then why not donate the gift of a place for £50 plus booking fee?