PR HOOKS FOR JUNE
June is a month filled with prosperity. It symbolises love, balance and the start of Summer. June is named after The Roman Goddess Juno; the goddess of marriage, fertility and childbirth. This is why June has historically been the most popular month for weddings. It also marks the official start of the Summer Solstice, symbolising light, energy, and peak life-force. The Summer Solstice is the day with the longest period of daylight and the shortest night of the year. It’s also identified by the sun being at its highest position in the sky. Speaking of weddings, June has more than one birth flower. The Rose and Honeysuckle. Both flowers reach their peak in June, and they’re well recognised by their beautiful colours and strong fragrance. June is halfway through the year and for many is associated with longer days, bright sunlight and nature bursting into vibrant colours.
There’s no doubt that June is a month inviting reflection. The main birthstones for June are Moonstone, Pearl and Alexandrite. Moonstone represents intuition, cycles and feminine energy, it was also used as an alternative to Pearl. In many ancient civilizations the people believed that moonstone was made of solidified moonlight. Whereas Pearl represents wisdom, purity and transformation. Alexandrite is a great stone for intuition, imagination and good fortune. It’s clear that the month’s energy invites reflection on how the year has been so far and where you are heading next. Use this time to think about what’s worked well in your business this year and what you want to develop.
Key dates in June:
1st– World Milk Day/ Global Day of Parents.
An international celebration of milk and the milk industry. It was established by the Food and Agriculture Organisation (FAO) of the United Nations to recognise the importance of milk as a global food.
Global Day of Parents provides an opportunity to appreciate all parents for their selfless commitment to children and their lifelong sacrifice towards nurturing this relationship.
2nd – Leave the Office Early Day – how can you and your team celebrate this day on social media?
3rd – World Bicycle Day.
The UN created this day to celebrate the bicycle as a simple, affordable and environmentally friendly means of transportation.
5th – Sausage Roll Day
6th – D-Day Anniversary.
The date in 1944 when Allied forces launched the largest amphibious invasion in history on the beaches of Normandy, France. This operation marked the end of the war in Western Europe.
7th – World Food Safety Day.
8th – World Oceans Day/ Open Farm Sunday.
10th – Iced Tea Day/ World Art Nouveau Day.
12th – Superman Day.
13th – International Axe Throwing Day.
14th – World Blood Donor Day.
15th – New Moon
17th – The King’s Birthday
18th – Go Fishing Day.
19th – World Sickle Cell Day.
20th – World Refugee Day.
21st – Summer Solstice (Longest day in the UK)
22nd – Positive Media Day.
23rd – International Widow’s Day
24th – International Fairy Day/ International Day of Women in Diplomacy
25th – Global Beatles Day/ National Writing Day.
27th – National Bingo Day.
28th – International Body Piercing Day.
29th – Camera Day/ National Armed Forces Day.
30th – International Asteroid Day/ Social Media Day / Full Moon.
This is just a small collection of important dates in June. Be aware of these key dates and try to put the ones that are relevant to you in your diary. Plan where you can. Could you create a blog or social media post around some of these dates?
If you need more help, then some awareness weeks in June may be of use to you in your business:
Awareness Weeks:
1st – 7th = Child Safety Week
9th – 15th = Diabetes awareness week/Carers Week/Bike Week
9th – 16th = Men’s Health Week
10th – 14th = BNF (British Nutrition Foundation) Healthy Eating Week
15th – 21st = Learning Disability Week/ Refugee Week
19th – 24th = Cervical Screening Awareness Week
19th – 28th = Jane Austen Regency Week
20th – 28th = English Wine Week
22nd – 26th = School Diversity Week
23rd – 27th = Rabbit Awareness Week
Are there any changes in the law that will affect your business this month?
Are you speaking at an event this month?
Do you have a new team member joining you this month?
Are there any awareness days/weeks this month that are completely aligned with your business or purpose?
June is also Pride month so if this is relevant to you, your loved ones or your business – shout about it.
It’s also Father’s Day and if it’s appropriate, you can talk about being a father, your relationship with your father (just take care not to say anything negative about someone who is still alive.) More good themes this month include Men’s Health Month and National Age Without Apology Month.
Think about how you personally and professionally engage with these topics. Create social media posts. Engage with your audience. Our diary/planner is a great place to look for a more detailed breakdown. Anything you do needs to be documented and shared from start to finish. This can turn into multiple stories, which is easier when pitching to journalists. Please remember to check on a calendar as dates can vary from year to year.
What days will you be using for your PR this month?