Engage with Mother’s Day! Or lose out…

Mother’s Day is upon us and it’s time to think about how this holiday can be engaged with to boost your profile and engage people with your business.

It may appear simple when it comes to Mother’s Day content; you could do a simple post that says ‘Happy Mother’s Day’ with flowers and picture of a cuddly bear – many people do! But, to make you stand out, you need to engage with it more. Write something that gets people reading or create something that gets people looking. Consider the role your business can play in this holiday and the ways people might be inspired to engage with you because of it.

Using ‘Mother’s Day’ as a news hook can make you stand out; especially if you write or talk about the role of mothers in your business. You could write about this in a multitude of ways. You could write about your positive or negative relationship with your mother figure. Talk about your relationship to motherhood and your children. Your choice to not be a mother or how your business supports those who choose to be mothers.

If your business directly sells something and Mother’s Day could benefit those sales and you’re thinking about it now – you’re too late! But all hope is not lost, start planning for next year and foster that same approach of what relationship does my business and this holiday have. I guarantee Mother’s Day 2026 will come quicker than you realise.

For those who have a religious connect to the holiday, as ‘Mothering Sunday’ is its biblical name, maybe engaging with it from that angle is a way to bring your experiences and story to the table. People buy from people! So, be yourself and get talking about the impact Mother’s Day has on you.

This annual holiday brings a large influx of money to small businesses across the UK, and when you tap into that holiday in a valuable and thoughtful way, you are able to demonstrate to clients (and prospective clients) that you care about the things that matter to them and the people they hold dear.

Whether you provide a special offer, a social media campaign, a discount for mothers, or a mother’s day giveaway: the harnessing of this day will boost the traffic and engagement with your business. Mother’s Day allows you to connect to people emotionally and people are more likely to engage with a business (person!) who speaks to their values and emotions.

If you take the steps to do something this Mother’s Day or next year, record the feedback you get. By understanding how people have engaged with you, especially for a festivity like this, you can make clever and more targeted marketing and engagement strategies for next time.

Embracing your connection to Mother’s Day and translating that into your business is an important step to attracting people to your business. Let’s talk mothers!