Description
Having great stories is only a part of the BIG STORY when it comes to your PR. You have to tell stories in multiple ways on several platforms and in several places to be a credible business, to be seen and heard enough that you can pick and choose your clients.
Whether it’s video, animation, stories for social, blogs or coverage in local, regional or national media, working with bloggers, providing guest blogs, being a podcaster, being a podcast guest, being a speaker, your stories need to be told in different ways in different places – again and again and again.
As with many years, 2027 has some themes that are relevant throughout the year. Here are just three:
- International Year of Sustainable and Resilient Tourism
- International Year of Legal Literacy
- International Decade of Strengthening Peace for Future Generations
From these you can choose keywords to refer to them when those keywords are relevant to your business, for example technology, citizenship, trust, co-operatives.
There are many businesses and individuals that can use those words because they are relevant to them.
The best PR people are journalists, like me.
