What is the Press Pack?
The Press Pack is a private group for paying clients who want to invest in journalist opportunities on a monthly basis yet cannot afford a ‘done for you’ option. The key to this group is taking storytelling in business seriously and seeing it as part of a mixed strategy for sensible and practical PR gains. It rests within a Facebook and WhatsApp community.
Anyone who has heard me talk about PR knows that for me, storytelling is central to any PR strategy. When you’re trying to get your story in front of the right people and having the right contacts can make all the difference. Whatever your story is, connecting with journalists and media professionals is the key to securing meaningful coverage.
I set up this group because I strongly believe that businesses need to be visible, to thrive and grow – and that’s even if it’s the business owner creating their own visibility. This Press Pack is designed to save you time and give you access to brilliant contacts, while helping you to reach the journalists that matter most.
What are the benefits of joining the group?
*I share opportunities on a regular basis – so although I ‘tag’ people, it’s always worth checking the group regularly in case there is something that I don’t know you’re interested in.
*I respond to questions that people want to ask.
*I share information about small awards applications – only authentic awards.
*Once a month I do live sessions, sharing story ideas coming up for the following month.
What are the extra benefits of belonging to this group?
*Members can have two power hours per year – six months apart if you sign up for a year. Each power hour is worth £238.80 per hour. One with me and one with Lauren for accountability.
*As a member you’ll get a five per cent discount off any in person courses I offer during your membership.
*Access to journalist requests for national press – both business and life-style – aiming for at least five a month for the whole group. These are worth over £3,000 a year. If you get coverage in any national media outlet, that equates to a minimum of £10,000 if you were ‘buying’ space.
*A free spot on Scott Media Speakers while you are a member to showcase yourself as a professional speaker. However, please be aware, you must have good images, and you must be willing to provide updates on what you are doing. If any paid bookings are secured, Scott Media takes a ten per cent cut (20 per cent for paying non-clients).
*A WhatsApp group so that the members can support each other and share ideas.
What do group members have to do?
Any journalist requests shared will have all the information I have, and you must go directly to the journalist, and you must meet the brief specifically and the deadline.
For retained clients, who have automatically been added to the group, if you see something which fits, and I could not have known this – then message me and I’ll pitch on your behalf as usual.
Rules of the group:
We take our membership seriously so we do have some rules in place to protect our members including:
- The group is private so nothing can be shared outside of the group without permission of myself or the poster – unless the post asks you specifically to share.
- You sign up for a year, and you’re committed for that time from the date of entry. If you give notice during that period, you will be billed for the whole year, payable immediately. No refunds if you’ve paid upfront. On renewal it’s for another full year at the price applicable at that time.
Investment:
It’s £99+VAT per month for a year’s commitment, £119 +VAT for a six-month commitment or if you want to pay in full and take advantage of a huge discount it’s £990+VAT for the whole 12 month period!
So why not take the plunge this year and become a part of a group that gives back?
It’s important to note that you get out what you put in, so make 2026 the year of real growth and change in your business.
We’re currently open for new members so if you’d like to take advantage of this opportunity email to find out more.