A podcast update!
After running my podcast for three years, I’m still loving it and get very excited about my guests and I’m getting dangerously close to 5,000 downloads.
It’s modest especially after I interviewed historian Tom Holland earlier this year who co-hosts The Rest Is History and found out he has had 60 million! Let’s just say I tittered and shut up!
Podcasts are still rising in popularity. As of September this year, there are over 546 million podcast listeners worldwide. 47% of the US population (over 12), listen to a podcast at least once a month.
In the UK alone, podcasts have a weekly reach of 19% among adults with the highest reach among 25 – 34-year-olds. The gender split for podcast listeners is 58% male and 42% female.
More and more businesses are setting up their own podcasts too, recognising that they can target their ideal customers on a more personal level by building up their brand loyalty and trust.
Why might you decide, as a business owner to start a podcast?:
· To be visible, to push your business forward, and so people can find you in different places. Brand awareness.
· To share your expertise and knowledge – a thought leader.
· To showcase other people in the same profession as you, which reflects on the fact that you ‘know’ the right people.
· To generate business.
· A collaboration space.
· Show your personality and passion for the subject.
Up to the minute stats for my podcast:
My last blog about podcasts was in June this year, and already the number of downloads in the last four months has risen by 782 to 4,818 downloads since that blog was published, which is amazing. You can see that earlier blog here:
Top 5 episodes– these remain the same.
1. Do you feel safe in Wiltshire? With Mike Rees – 244 downloads
2. No BS PR Predictions for 2022 – 120 downloads
3. PR Brilliance from National Journalist Jill Foster – 105 downloads
4. Understanding the story of a trans woman… with Katie Neeves – 96 downloads
5. How do you get your products in front of journalists with Nicola Snell – 81 downloads
Top countries listening in:
• United Kingdom with 80% of the downloads
• United States with 11% of the downloads
• Sweden with 4% of the downloads
Top cities listening in:
• Bristol with 13% of the downloads
• Cirencester with 9% of the downloads
• Reading with 5% of the downloads
• Portland (US) with 5% of the downloads
• Croydon with 5% of the downloads
Top apps
• Apple Podcasts with 36% of the downloads
• Buzzsprout’s embedded player with 23% of the downloads
• Spotify with 10% of the downloads
• Web browser with 7% of the downloads
• Unknown device with 5% of the downloads
If you would like to work with me and my team around starting up your own podcast (this could be as simple as a power hour) or how I can help you with your PR, please contact me on:
To listen to my podcasts and I publish two new ones each month visit the usual podcast places click here