Coming later this year – ‘How-To’ Videos in the Press Pack

When I announced the rebranding and new opportunities of ‘The Press Pack’, I mentioned my monthly ‘How-To’ videos. It’s one of our summer ambitions to get some videos recording which Press Pack members can access for free.

These videos will talk about certain aspects of the PR world and give Press Pack members some tips on how to pitch and promote themselves, their business and their expertise. Remember, the person always comes before the product or the service for the media (and for most people too). There’s a lot of truth in the phrase ‘people buy from people’.

Here is a list of twelve topics I will be covering over a 12 month period and I’ll probably add to this in the fullness of time.

·      How to build your own PR Pack over time.

·      What is a story?

·      How the media works. How the local, regional, and sector press work together.

·      What is a press release? How to write it and when not to write it.

·      What is a media list and how can I use them?

·      What to expect of local, regional, and national press.

·      How to follow up with journalists.

·      The importance of video and pictures with journalists.

·      How not to deal with the media.

·      Crisis Management – what is it?

·      How you can amplify your coverage.

·      Become part of the media.

There are so many insights these ‘How-To’ videos can give to clients in ‘The Press Pack’, certainly for those who have no idea how PR works and why it works.

If you can’t afford a retained PR package or you want to do your own PR, this group is certainly for you as it will allow you to get stuck into these topics and give you the tools you need to get your business stories heard more widely.

Always set your expectations and be open-minded to the world of storytelling in business, be open to sharing and be ready to be rejected. It can be challenging to pitch yourself, but as many business-owners know, to be resilient in business and keep going is all that matters.

The price of The Press Pack is £99 +VAT per month or £999 +VAT to sign up for a year (this comes with two months free). You will also get many benefits all designed to support you to do your own PR mindfully. Five to ten per cent discount of any in person courses I offer during your membership of  The Press Pack. You can find details of this here https://scottmedia.uk/may-blog-1-why-not-join-the-press-pack/

If you want to commit but not so much that it scares you – then email