Being part of The Press Pack

Last week, I talked about ‘The Press Pack’ and what it offers for you.

This time I wanted to talk not only about the opportunities The Press Pack gives you, but also for you to hear from two people who are part of this package already and the benefits it has given them. 

Don’t just believe me, believe them and the importance of the group and the coverage it can lead you to. Especially if a ‘done-for-you’ PR package isn’t something you or your business can financially sustain.

Danielle Holmes from Black Nova said: “When it comes to joining the Press pack, I have found that it provides us a better opportunity for press preparation, releases and understanding the importance of staying relevant. Fiona’s monthly videos are very helpful.” What national coverage have they got from it?

Media coverage, especially national coverage is extremely expensive. If you go to look online to put a half page or a whole page or even a double page spread advertising your business, you’re looking at your pockets being between £22k to £60k lighter for a full page spread. It is a lot! People still engage and trust the businesses they see mentioned in their papers. 

Now, think about the cost your business would pay to be in there voluntary. If you get editorial coverage, where you pitch your story and the paper puts you in there without you paying at all, that space where you are not advertising, is worth three times more than if you paid for it.

Dave Nelson from Truffle & Thyme said:

“I’ve been a member of The Press Pack for almost two years now. It’s a fantastic way of gaining real PR insight, tips, hints and leads, all at an affordable price. The perfect first step for those interested in learning how real PR can benefit you and your business”

These business-owners who are in the press pack have spoken for themselves. When you go in storytelling focused with your business, the more coverage and effective PR you get for your efforts. Giving you the tools to take your press into your own hands.

You can start to create your own PR package through The Press Pack, it is the perfect place to find your feet and learn. You can ask questions, watch the how-to videos, and engage with other business-owners in the same group. 

The Press Pack is open and it’s ready for you to take advantage. You have to take the leap and tell your story.

Check out: I’m making some changes in 2025… and Meet more Scott Media Speakers.